News - 16 Jun 24

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The Role of Social Media in an Election : How will this change in the 2030s?

Date of Event: Wednesday, 20th April 2022

Time of Event: 14:00–16:00 (GMT + 1, UK Local Time)

Place of Event: Webinar


Technology platforms and social media sites continue to transform politics and elections. In recent years, social media has increasingly become a space for disinformation and conspiracies about elections to flourish. It has subsequently become crucial for election management bodies (EMBs) to share credible information, that builds trust and improves transparency int eh electoral process.

Social media, as well as providing challenges for EMBs, also provides opportunities to reach voters, and not only counter disinformation and enhance transparency, but to effectively and regularly communicate electoral processes.

This space though is rapidly developing and becoming a larger part of more people’s lives. The recent announcement of the Facebook Metaverse, an online reality virtual space project, could give an indication for what the nature of social media could look like in the coming years. A more immersive experience could be the catalyst for even greater volumes of disinformation, while also providing more opportunities for EMBs to communicate with voters.

This virtual roundtable will explore what social media will look like in the next decade, and what implications this will have for EMBs, especially in terms of their social media strategies and combatting disinformation.


Dr Bridgett King
Chair, Associate Professor at Auburn University
Laura Matjosaityte
Chair of the Central Electoral Commission (CEC) of Lithuania from 2018-2021
Carlo Rasmus Schwarz
Assistant Professor at Bocconi University
Ingrid Bicu
Seconded National Expert, International IDEA
Joseph Uscinsk
Specialist in conspiracy theories at the University of Miami
Richard Ades
Director at the Issues & Crisis Group


  • Learn about how may EMB social media strategies need to change in the 2030s
  • Understand how social media is changing, and discuss recent innovations such as Facebook’s Metaverse
  • Explore how disinformation is likely to change in the coming years, and what role it may play in our elections
  • Discuss strategies for combatting online disinformation
  • Examine the role regulation may play in dealing with the challenges emanating from social media
  • Learn about how social media could be utilised in the future to communicate effectively with voters

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